Program Specialist, Campus Marketing

Job Title

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Campus Marketing team leads Kaplan’s undergrad campus outreach strategy across North America. Program Specialists play a key role in this effort—driving sales, generating leads, and increasing market share by engaging directly with students, campus organizations, and influential gatekeepers. As on-the-ground product experts, they lead high-impact events, build strategic campus relationships, and position Kaplan as the preferred test prep provider for students.

This role requires 60–70% travel to campuses during peak seasons (January–April and August–November)

Primary Responsibilities:

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth.
• Source, support, and lead campus events, including fairs, tabling, and student organization presentations.
• Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations.
• Lead in-person and virtual student consultations, providing course and timeline recommendations that converts leads into enrollments.
• Manage a lead pipeline and provide appropriate and relevant nurturing follow-up.
• Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider.
• Leverage campus-specific insights to inform strategy and optimize sales and lead generation.
• Track competitor activity and suggest marketing improvements.
• Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution.
• Perform additional duties as assigned.

Minimum Qualifications:

• Bachelor’s Degree in Business, Marketing, Education, or related field
• 1+ year experience

Preferred Qualifications:

• Prior field marketing/business development experience

Beyond base salary, our comprehensive total rewards package includes:

- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.

At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

For full-time positions, Kaplan has two Salary Grades, this position is Salary Grade A: $31,200 to $78,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

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Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.