Salesforce Marketing Channel Administrator

Compensation Range:

: $78,496.00 - $105,974.00

Position Summary

The Salesforce Marketing Channel Administrator position is responsible for administering and maintaining the Salesforce Marketing Cloud platform and collaborating with AI, Chat, Telephony IT Product Manager. The Salesforce Marketing Channel Administrator position is responsible for the optimal performance and usability of the platform for Marketing and Enrollment. This position is responsible for the effective and efficient delivery of leads from Marketing Channels to Salesforce and Marketing Cloud. This position acts as NU Marketing Omnichannel SME. The Salesforce Marketing Channel Administrator works in a collaborative environment with cross-functional teams of Enrollment, Enrollment Operations, IT, and Marketing.

Essential Functions

Salesforce Marketing Channel Administrator:

• Administers Salesforce Marketing Cloud application including Automation Studio, Audiences, and Journey maintenance. Manages synced data extensions and provides subject matter expertise for requested CRM data.
• Supports Marketing and collaborate with IT to develop marketing cloud journeys integrated with other communication channels. Integrate and collaborate with third party QT vendor.
• Translate Marketing and Enrollment needs into well designed solutions in collaboration with IT
• Works with the IT Chat / AI / Telephony Product Manager to enable SFMC SMS and response via the Marketing Cloud platform.
• Creates and maintains SFMC cloud pages. Audits SFMC contact creation process to ensure that NU is compliant with NU’s Contact licensing
• Acts as the NU Marketing Omnichannel SME. Develops Salesforce reports and dashboards to monitor the success of marketing channels in collaboration with NU IT.
• Collaborates with NU IT to ensure that SFMC is optimally provisioned with regards to SSO, SCIM and compliance e.g.CCPA, TCPA, Can-Spam, OneTrust and prospect preference center management.
• Develops integrated, and automated Salesforce CRM Emails and SMS to engage with students in collaboration with NU IT and Enrollment.
• Other duties as assigned.

Marketing Cloud

• Manage the administration and configuration of the Marketing Cloud platform.
• Responsible for design and technical implementation of solutions using the Marketing Cloud platform of products.
• Collaborate with internal IT teams to determine best path for Salesforce platform implementation.
• Optimize Marketing Cloud configuration and solutions for efficiency and simplicity.
• Maintain and document technical processes and marketing automation procedures.
• Continually improve the Marketing Cloud data model and architecture.
• Demonstrated knowledge of Salesforce Marketing Cloud (SFMC) aka Exact Target.
• Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect, Personalization Builder, Social Studio, Interaction Studio, Journey Builder, and Advertising Studio.
• Experience implementing automated solutions utilizing Marketing Cloud Server-Side JavaScript (SSJS).
• Experience using Journey Builder with thorough understanding of Audience Builder configuration.
• Working knowledge of AMPscript and Guide Template Language.
• Working knowledge of Front-end development building CloudPages using HTML, CSS, JavaScript, and AMPscript.
• Working knowledge of SQL and databases.
• Fundamental understanding of database technologies (MS SQL).

Supervisory Responsibilities: This position has no supervisory responsivities.

Requirements:

Education & Experience

• Bachelor's degree in information technology, computer science, or relevant field, required
• Six (6) + years of experience as a marketing cloud administrator or developer.
• Three years of experience as omnichannel administrator or developer preferred.
• Three years of experience using AI Chat, Live Agent chat, Email, SMS within Salesforce platform preferred.
• Three years of experience implementing full cycle projects in Salesforce Omnichannel preferred.
• Three years of experience using Journey Builder, Content Builder, and Mobile Studio preferred.
• Three years of experience implementing full-time cycle projects in Salesforce Marketing Cloud preferred.
• Two years of experience with Amp scripting and content builder preferred.
• Two years of experience in agile/SCRUM practices and associated tools (Jira, Confluence, etc.) preferred.
• One year of experience with Salesforce Development/Customizations (APEX, Visual Force) preferred.
• Salesforce Administrator certification preferred.
• Salesforce Omni Channel Certification preferred.
• All skills, abilities and education will be considered for minimum qualifications.

Competencies/Technical/Functional Skills

• Trouble shoot issues related to Salesforce Omnichannel
• Manage Salesforce integrations and 3rd party APPS
• Proficiency with reporting and analysis tools
• Ability to translate technical solutions from business requirements.
• Excellent organizational skills. Demonstrated ability to handle multiple projects and deadlines.
• Strong analytical skills with the ability to think critically to resolve issues.
• Excellent verbal and written communication skills.
• Ability to communicate effectively with non-technical teammates.
• Work independently with limited supervision.
• Creative team player with strong interpersonal skills.
• Ability to work in a fast-paced and changing environment.
• Ability to teach and coach teams on how to best use Salesforce Omnichannel and Marketing Cloud
• Current on the latest Salesforce technology updates, changes, community, and roadmap(s)
• Optimize Lead Delivery through different options, speed to lead, and reliability

Location: Remote, USA

Travel: No travel required

#LI-Remote

Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.