Compensation Range:
Annual Salary: $89,520.00 - $120,850.00
Position Summary
The Director of Enrollment is responsible for strategic oversight and leadership of new prospect engagement, new student growth, new start performance, and successful student onboarding. This role provides direction and management of teams that support individuals from initial inquiry and prospect engagement through enrollment and the completion of their first course.Key areas of oversight include new prospect and inquiry management, new student pipeline performance, enrollment conversion, course scheduling readiness, first-term retention, and persistence initiatives.
The Director ensures that staff are effectively engaging prospects, guiding students through the enrollment process, and preparing enrolled students to begin their first class. This includes proactively identifying barriers, addressing readiness gaps, and providing timely, personalized support to promote strong student starts and early-term success.his leadership role drives performance outcomes through data-informed decision-making, cross-departmental collaboration, and continuous process improvement, ensuring a seamless, high-quality experience from first inquiry through the successful completion of the first course.
Essential Functions
- Collaborates with Sr. Enrollment Leader to develop and execute annual, monthly, and weekly enrollment strategies that support new student growth, new start performance, and early‑term retention. Monitors progress against forecast, ensures high‑quality service delivery to prospective and newly enrolled students, and submits reports, observations, and forecasts accurately and on time.
- Provides strategic oversight of day‑to‑day enrollment operations, ensuring processes, staffing, and workflows effectively support new student onboarding, course scheduling readiness, and persistence through the first course. Determines appropriate staffing levels to meet performance goals and budget expectations.
- Actively leads recruitment, hiring, training, and development of new team members, ensuring the team is well‑equipped to support students from inquiry through successful course start and early‑term engagement.
- Coaches and develops Associate Directors, Team Leads, and Enrollment Advisors/Specialists, building leadership capability, strengthening team performance, and preparing staff for future opportunities within the University.
- Conducts regular coaching through interview observations, call audits, and performance reviews, providing actionable feedback to improve advising skills, service levels, and support throughout the student onboarding and first‑course journey. Completes all required documentation thoroughly.
- Partners with campus leadership to ensure appropriate resources, staffing, and support are in place to meet application, new student start, and retention goals.
- Collaborates closely with Faculty, Financial Aid, Registrar, and Student Support Services to ensure alignment, smooth handoffs, and successful student progression from enrollment through the first course.
- Develops and implements short‑ and long‑term enrollment strategies focused on increasing new student growth, improving onboarding readiness, and strengthening first‑term persistence.
- Designs and enhances processes, systems, and tools to improve the effectiveness, efficiency, and scalability of Admissions/Enrollment operations, including those related to course scheduling and first‑course support.
- Ensures performance and service standards are consistently met across the Enrollment team, with a focus on student experience, operational quality, and team accountability.
- Completes other duties and projects as assigned in support of organizational priorities.
Supervisory Responsibilities: This position has supervisory responsibility Associate Director of Admissions (ADOA) and Associate Director of Enrollment (5-8) and second level supervisory responsibility for the Enrollment Advisors and Enrollment Specialists under the ADOA and ADOE.
Requirements:
Education & Experience:
- Bachelor's degree required
- Master's degree preferred
- Seven (7) years Enrollment, Admissions, or Sales/Operations experience
- Five (5) years leadership experience preferred
- Experience in higher education preferred
- Experience working in a technology-driven enterprise preferred
- All skills, abilities and qualifications will be considered for minimum requirements
- Exceptions may be made on a case-by-case basis
Competencies/Technical/Functional Skills:
- Ability to participate as an active team member of the team and organization and work toward a common goal. Contributes fully to the team effort and plays an integral part in the smooth running of teams without necessarily taking the lead.
- Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and oneself.
- Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
- Working knowledge, principles and practices of office management/systems within a higher education environment, preferred.
- Intermediate use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point, Outlook.
- Strong interpersonal skills and the ability to effectively communicate with a wide range of individuals of constituencies in a diverse community.
- Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.
- Knowledge of academic and business workings of a higher education institution
- Knowledge of financial aid processes
- Demonstrated knowledge of leadership principles and practices
- Demonstrated ability with enrollment information systems and web-based recruitment
- Ability to understand and interpret the needs of prospective students and enrolled students
- Ability to compute and comprehend rates, ratios and percentages
- Ability to effectively present information and respond to questions from prospective students, University associates, licensing and accrediting agencies and the public
- Ability to collaborate effectively with others
- Ability use and facilitate online communications
- Ability to problem-solve
- Excellent customer service and communication skills
- Strong analytical and critical thinking skills
- Ability to build and motivate a team
- Excellent skill in verbal and written communication
- Working knowledge of Microsoft Office products
- Skill in using enrollment and student systems and technologies, including CRM platforms, dialer/telephony systems, and related tools to manage prospect engagement, enrollment workflows, and student communications.
Location: Remote, USA
Travel: Limited travel; may be asked to travel to University sponsored meetings or events.
#LI-Remote
Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.
National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.
National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.