Senior Manager, Marketing (Innovation)

Full-time
On-site
Virtual FL United States of America

Job Title

Senior Manager, Marketing (Innovation)

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

We are seeking a passionate, data-driven and growth-oriented Senior Marketing Manager to lead our marketing efforts across various channels to promote each university partner in the KUP portfolio and accelerate student enrollments. They will be a key player in autonomously developing and executing innovative marketing campaigns across various channels to drive sustainable growth. They will be responsible for designing and implementing tests, multivariate experiments, and other data-driven approaches to optimize campaign performance. They will also support the launch of new products and develop brand-specific strategic marketing initiatives. This role reports directly to the Executive Director Product Marketing.

Primary/Key Responsibilities

  • Growth Strategy: Develop and implement a comprehensive growth marketing strategy focused on acquiring new enrollments.
  • Campaign Management: Plan and execute multi-channel marketing campaigns across digital channels to drive customer acquisition, engagement, and retention.
  • Target Audience and Segmentation: Identify new traffic sources and target audience segments to deliver on enrollment targets
  • Performance Analysis: Continuously monitor and analyze campaign performance, identify key metrics, and generate actionable insights to optimize campaigns.
  • Team Leadership: Manage and mentor a direct report, providing guidance, feedback, and opportunities for professional development.
  • Collaboration: Work cross-functionally, internally and externally, to develop marketing initiatives and materials to align marketing efforts with overall business objectives.
  • Testing and Optimization: Implement testing strategies to optimize campaigns and user experience for improved conversion rates.
  • Reporting and Communication: Prepare regular reports on marketing performance, communicate key findings to stakeholders, and provide data-driven recommendations.

Minimum Qualifications

  • Bachelor's Degree; focus in Marketing, Communications or Technology preferred
  • 4+ years digital marketing experience, including creating and executing comprehensive digital marketing campaigns aligned with business goals, including target audience segmentation, messaging, and content strategy
  • Self-starter who takes initiative, suggests new ideas, continuously learns, and possesses a high degree of independence.
  • Ability to work effectively across a variety of internal and external teams with varying work styles and stakeholders of all levels
  • Enjoys working in a dynamic, fast-paced environment in which work is often non-routine and priorities, projects, and stakeholders shift frequently
  • Strong analytical skills and attention to detail
  • Strong verbal and written communication

Preferred Qualifications

  • Experience working in or with higher education experience

We offer a competitive benefits package including:

Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!

#LI-JB1
#LI-Remote

For full-time positions, Kaplan has two Salary Grades, this position is Salary Grade B. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

Location

Remote/Nationwide, USA

Additional Locations

Employee Type

Employee

Job Functional Area

Business Unit

00091 Kaplan Higher ED

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:


Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.

Apply now
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